ImpactUp
A collaborative UX initiative bridging the gap between ImpactCity and young entrepreneurs to foster talent in South Holland.
Collaboration & Context
This project was a collective effort by a team of six UX students. Together, we partnered with ImpactCity (funded by the Municipality of The Hague) to address the lack of awareness surrounding their entrepreneurial support services.
The Collective Goal
Our team worked to identify gaps in the entrepreneurial journey, specifically for students who struggle to turn concepts into tangible actions. We aimed to build a cohesive ecosystem to engage young professionals across the region.
Insights & Discovery
Through desk research and interviews, 3 key friction points were identified in the startup process:
Lack of Visibility: Many residents are unaware of existing hubs like ImpactCity or how to access them.
Resource Scarcity: Students lack a centralized "one-stop-shop" for both digital information and physical workspace.
Knowledge Gap: There is a significant need for guidance at different stages of company development.
Agile Teamwork
Our group operated using the Scrum framework to ensure iterative progress. During Sprint 0, we collectively established roles, performed preliminary research, and developed the product vision board.
As Scrum Master for Sprint 1, I took the lead in defining the sprint scope, prioritizing the backlog, and facilitating the retrospective to keep the team aligned on our core deliverables.
The ImpactUp Solution
The final concept developed is a step-by-step guide featuring:
- Personalized Levels: Theory, practice, and reflection stages.
- Integrated Calendar: A centralized view of local entrepreneurial events.
- Map & Locations: Direct access to booking required workspaces.
- Progress Tracking: Visualizing achievements and business flow evaluation.
Preview
Promotional Materials
A3 Posters
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